Social Persuasion - The Social Media Marketing Agency Blog

How Search Marketing Costs are Evolving

• Display advertising is growing faster than search advertising. Estimates suggest that display will be a bigger ad category by 2015. 
• Mobile search is still relatively small compared to traditional search marketing. This provides opportunity to advertise cheaper until smartphone penetration further increases and mobile advertising rates increase. 
• Mobile advertising isn’t ideal for every business. It’s better suited, for example, for a restaurant where potential customers are on the go and making last minute decisions via their smartphones vs auto marketers whose potential customers make slower decisions and do more research
• Keywords cost more now than they did only a few years ago, so with the same budget you can now purchase fewer keywords. The good news, however, is that the technology is getting more sophisticated. Google can serve better performing search ads higher in paid rankings potentially enabling you to get more leads

Read full article: http://t.co/dyFmUpAT

Social Media Engagement Tips: Contact, Creativity, Consistency, Authenticity

Business is all about people. Understanding people. Helping people. Connecting with people.

Sometimes, those of us who work in the online world get so caught up tracking followers, retweets, likes, page views and conversion rates that we forget something very important for social media success – engagement.

via searchenginejournal.com

How to Engage Using Social Media
Want to start connecting with people in your social networks? Try these four simple rules of social media engagement:

1. Initiate contact. Make connections. Focus on quality over quantity.
2. Creativity: Break through the wall. Think outside the box for ways to start conversations, to stand out from the crowd, to help people want to connect with you.
3. Be consistent. Establish trust by building consistent presence and positive interactions
4. Be authentic. Share real stories and facts, don’t pretend to be something you’re not. Focus on making real connections with real people and provide great information and resources

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada  | Comment »

Sharing with your circles on Google+
Clicking the +1 button is a great way to highlight content for others when they search on Google. But sometimes you want to start a conversation right away—at least with certain groups of friends. So beginning today, we're making it easy for Google+ users to share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share.

The new +1 button on Rotten Tomatoes

+Snippets
When you share content from the +1 button, you’ll notice that we automatically include a link, an image and a description in the sharebox. We call these "+snippets," and they're a great way to jumpstart conversations with the people you care about.

Of course: publishers can benefit from +snippets as well. With just a few changes to their webpages, publishers can actually customize their +snippets and encourage more sharing of their content on Google+. More details are available on the Google Webmaster blog.

HootSuite is now even Facebookier

Enjoy updated Facebook functionality within HootSuite’s social media management system – now with support for Facebook Groups and Events, exclusive search streams, plus photo uploading direct to Facebook. We also refreshed the process for posting to Pages and Profiles, added a Profile Picker, and included more ways to monitor walls, news, events and comments in HootSuite streams.

Along with Facebook Insights analytics reports already available the social media management system, HootSuite users can now manage all campaign tasks – including scheduling and assignments – from within the dashboard. Also, Enterprise customers can geo-target campaigns by region or by language.

The new tools are ready to go next time you login to HootSuite.

The current social media landscape

Have you pitchted your tent in Google + yet? Do you use Myspace anymore? How many social networks are too many? Are you keeping up or do you even need to? The introduction of Google Plus One has made it impossible to think about search engine marketing and SEO for business without now considering social media. In the past it didn't really matter if you had a Facebook or Twitter account when planning and executing a Search Engine Optimization (SEO) campaign. Today, however, search engines are serving search results mixed with content from social media so it's important to include a social component along with your SEO campaign. Need assistance with your internet marketing, SEO or social media strategic planning? Contact us today via email or call now at 604-847-3447.

In an effort to appeal to marketers and third-party developers, Facebook could be making some big changes to its News Feed and "Like" buttons, reports the Wall Street Journal.

The social networking site currently limits the amount of information that makes it into users’ News Feeds. So when advertisers create Facebook campaigns or developers want to share information about their games, that information doesn’t always show up on a member’s homepage.

Now, Facebook is working on a new News Feed that would display an unfiltered flood of information

• Facebook Advertising Campaigns
• Facebook Analytics & Reporting
• Facebook Apps
• Facebook Cause Promotion
• Facebook Contact / Signup Forms
• Facebook Contests & Sweepstakes
• Facebook Custom Graphics
• Facebook Custom Landing Pages
• Facebook Discount Codes / Offers
• Facebook Donations
• Facebook Fan Offers for Like Building
• Facebook Landing Page Design & Programming
• Facebook Links and Widgets
• Facebook Maps Integration
• Facebook Newsletter / Email Signup
• Facebook Page Promotion
• Facebook PDF / Whitepapers Document Display
• Facebook Photo / Image Gallery
• Facebook PPC Keyword Marketing / Advertising
• Facebook Recruiting
• Facebook RSS Feed
• Facebook Marketing Strategic Planning & Consulting
• Facebook Sales / Buy Now Product Pages
• Facebook Signup Forms
• Facebook Social Media Links
• Facebook Social Media Monitoring
• Facebook Twitter Feed Integration
• Facebook Video & Music Player

We offer full service custom Facebook page design and Facebook marketing services. Contact us today at http://11marketing.com/contact.html or phone 1-604-847-3447 for a free Facebook pages or Facebook marketing estimate or consultation

Before Internet access became ubiquitous, one dissatisfied customer could influence his circle of friends. Today, one dissatisfied customer can influence an entire community. It's no wonder that many retailers are scrambling to get onboard with social media. Their goals may vary, from establishing a brand presence, to promotion, to engaging the customer; the list goes on.

That underscores the idea that social media is an emerging world of opportunity that deserves attention. Even if a retailer should decide not to be actively engaged at this time, management should at least be aware of, and follow, the possibilities.

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline:

Have you felt that "I need to unplug" or "I need to unsubscribe from those email newsletters I never read" or "I need a virtual assistant just to read all my emails for me" or "my iphone / android / blackberry while cool-ish, is getting heavier in my pocket with every passing month" feeling yet? When is the first national "turn off the internet " or "kill the wifi" day going to be schedule just like we have "turn off the tv" days now? Sometime before 2020 I'd guess.

Need help figuring out how to brand yourself as a person or company online? We can help with that one. Drop us a note.